In the wake of this year’s ISPOR conference, IVI’s Executive Director, Jennifer Bright, reflects on how to move value assessment from a static snapshot in time to an active learning approach. She discusses the following five steps to improving value assessment:
- Take the transparency challenge.
- Embrace flexibility.
- Allow for iteration.
- Improve incorporation of non-clinical data.
- Embrace the theory of “and.”
Read more about these steps in the full article on Morning Consult here.